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What Makes Tony's Presentations
So Perfect For You?

Here it straight from Tony himself.

My style and approach:

I'm a high energy, fast-paced speaker who combines strong content with an entertaining delivery. So you can't miss. I not only make an intellectual connection with your audience but also an emotional one.

You need something you can take home.

My content is simple, practical, and easy to remember and use. It is quite common for audience members to successfully use one or more of my ideas from my speech several months after my program. Not only will your audience members learn a lot. they will have a great time. My delivery is funny and electrifying. There is always a lot of laughter and "A-ha's" from the beginning to end at my programs.

Here is what you can expect...

An opening keynote speech starts your meeting with a bang and keeps everyone talking about my message through the end of the meeting. A closing keynote sends everyone home on an energized "cloud nine." I talk to the level of the audience and connect with them whether they're a group of senior executives, mid-level managers, hourly employees, or salespeople.

My top priority on every assignment:

For the client/meeting planner:

To make him/her a hero. To have the audience members as well as top management rave about their choice of a speaker. To raise a mediocre meeting to good, a good meeting to great, and a great meeting to magical. To be so good that the audience will forget other small problems that may have happened at that meeting. To be invited back by popular demand.

For the audience:

To make them laugh and learn simultaneously. To give them tools to improve their personal and professional lives. To make them forget all their outside problems for the brief time I'm with them by giving them an educational performance unlike any they've ever experienced before. To get them to say, "This is the best speaker I've ever heard."

For the bureau:

To exceed their client's expectations so the client will happily continue to do business with the bureau. To get additional information about the client and its key people to feed back to the bureau for future business and additional business relationships with that client. To seek out additional business opportunities for the bureau to get more business for both of us together.

My content/topic evolution:

I am constantly refining my topics with new, updated material, examples and stories.

People Smart (formerly called Relationship Strategies) for nearly 20 years, is still constantly evolving, not from year to year to year, but from speech to speech. People who have heard it several times over a five year period tell me they keep hearing new things and learning the concepts at even deeper levels each subsequent program. This is my most polished speech that consistently garners rave reviews and ratings of 10 on a 10 point scale.

Collaborative Selling has evolved over the years from Non-Manipulative Selling. I've put a heavier emphasis on target marketing, prospecting, selling against the competition, partnering with the customer, and customer satisfaction strategies for salespeople to get repeat business and referrals. This program has significant take-home value and numerous funny sales stories to illustrate key sales concepts.

Moments of Magic (formerly Customer-Driven Service) is probably my most improved talk. It is simple in structure, compelling in content, and quite humorous in its examples. I'm asked on several occasions by Fortune 1000 companies to come back to do customer satisfaction consulting as a direct result of my talk. I'm constantly "tweaking" this talk based on new material I get from my research, reading and audiences.

The Power of Listening is a new/old topic. In 1978, I was fortunate to be featured in a best selling film on listening. For years, I traveled the world conducting speeches and seminars on listening skills. In 1985, I pulled away from the listening topic to focus on my other topics. Then in 1994, Nightingale-Conant released my newest album, The Dynamics of Effective Listening. It was so successful that I decided to teach that subject again. This program is a dynamic, interactive experience with powerful content and numerous listening exercises.

Finally, I'm developing a new speech on The New Tools and Rules of Sales and Marketing. In this talk I'll cover several "front burner" issues in sales and marketing, such as sales force automation, sales technology, the new wave of network marketing, niche marketing, one to one marketing, creating customers for life, on-line marketing, etc. This talk will be constantly evolving as new ideas, strategies and techniques are uncovered.

I strive for my topics, my content, and my examples to be fresh not only for my audiences, but also for me.

Support materials, handouts, and follow-up materials I supply to my clients:

For each of my topics, I provide my clients: an introduction; free handouts or a 64-page workbook (extra charge); a free, comprehensive set of articles they can publish in their in-house newsletter or magazine; books, cassette programs, videos, and even full training programs for after-speech follow-up and reinforcement; pocket-sized laminated speech summary cards (extra charge); audio-visual checklist for room setup; Pre-program Questionnaire (PPQ) to tailor the speech to the audience; photos (color and black and white); brochures and publicity stories for the client to use in their promotional efforts for their event; and easy telephone access prior to my program.

I look forward to helping you look great!

Sincerely,

Tony Alessandra

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